Hello everyone,we have come back from our CNY vacation and start work recently.
This morning one of my old customers sent me a website link,when i opened it,I saw the first product is what we had provided to her with her custom logo ,and we had produced for many repeated orders.
Her first reaction is what the hell is going on?Why they had the product picture?Then I browse the website very carefully and found out this website had advertised many popular smoking accessory items from amazon,and many items are from our other customers which is also produced by us.In our understanding,all information between our clients and us should be controlled by disclosure agreement; sometimes clients do not mention, but it will not stop us from doing so; sometimes we will lose some chances, but there are always many followers and copies, while they come easily, also leave in same way.
The most astonishing thing is they use exactly same advertising pictures directly from amazon,which were taken by our customers,without any amendement and in low picture solution as well.They are so lazy,even not willing to get the samples and take pictures by themselves.Very likely they never provide the products before but advertise with unbelievbly low price even much lower than the product cost itself.I told my assumption to my customers,ask her to provide original pictures as proof,and we have reported the case to the relative authority to punish that company,my customer has do same report as well.
When we first see such things happen,our first reaction is feel out of rage.How can they do such things?
But later we just become relieved soon,since we may not see much more copies in other places.Before we find out the popular items to develop,we get ideas from other products too.But we will add and change as something new always,we called it a new combination of different elements,since it’s so difficult to invent something just out of nothing.The most effective way is to follow the market, use data tools to find out the really popular items on the market,then make some new element changes including custom logo and package design,correct?
So can we do something to stop copycat?The truth is we can never stop a copycat from somewhere you don’t even know its existence.The only thing we can do is,to have more innovation,and always be faster than your competitors.That’s why so important to develop the second curve,or even third curve for the products.In doing so,it can make your business keep running and can always take the lead in the market.
Still looking for solutions for popular smoking accessories?We are open to talk to you ANYTIME:)
